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Positioning & Messaging
Inconvenient Truth: You can't ever really outsource positioning and messaging work. Because as a whole, your organization knows more than even the most expensive flashy fancy agency ever could know. Or me for that matter (don't tell anyone I said that).
You know all you need to know, but sometimes it's hard to see when you are so close to your product and your company. And that is where the experience and expertise of an outside perspective becomes invaluable.
You will get to great faster with a guide, because....
You may be too close to your product
Being too close to your product risks missing the big picture and real value. An external guide can help you zoom out.
You may be stuck in your past success
What worked to get you here, may no longer work to get you where you want to go. A guide can help you let go of the past to look ahead.
You may miss the voices that matter
Those who scream loudest may stop you from hearing the silent voices. A guide can make sure you don't miss a clue.
Guided (Re)Positioning
It's a little bit like guided meditation. With a positioning program that has a clear framework, rhythm and timeline. It's not rocket science, but experience does help.
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Together, in a 6-12 week collaboration, we create an easy-to-understand narrative that communicates your product's value and company vision in a way that’s clear and compelling. Better on-site.
The focus is on customer value, outplaying competition, and framing your product as the obvious choice for the right audience.
Mandatory requirements:
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Curiosity to see your offering through your customers' eyes
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Willingness to step out of your comfy zone
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Openness to form a cross-functional Positioning Squad
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Bravery to embrace the cynics in your company
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Not chickening out yet? ;-P Then let's talk.
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