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Every great technology deserves a
great story

“Working with Sonja has redefined excellence in Analyst Relations for us. Her strategic planning and preparation are unmatched, and her guidance in storytelling is invaluable. Sonja’s deep understanding of digital technology and strong analyst relationships are evident. Finding someone with her level of expertise and execution would be challenging. Sonja's performance is truly remarkable."

Tobias Ring

Managing Director, SCAYLE Commerce

WHEN TO CALL SONJA

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Product Positioning & Messaging

When it's time for a new or refreshed narrative and you can't afford to compromise on quality and speed.

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Strategic Analyst Relations

When you need to start or accelerate your industry analyst relations function or you need to ace that evaluation with a proven methodology.

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Fractional Leadership

When you need Product Marketing or GTM Expertise.  Just not yet full time.

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Coaching & Mentoring

When you need a sparring partner, guide or devil's advocate by your side who's been there.
Women in Tech & Startup CxOs only

About

ABOUT SONJA KEERL

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Driving B2B SaaS Growth Through Storytelling, Go-To-Market Expertise, and Analyst Relations

Co-founder of the MACH Alliance and Go-To-Market Strategist, Sonja Keerl brings 20+ years of experience in B2B tech. A champion of unique product stories and analyst relations that deliver, she helps startups and scale-up SaaS software vendors to sharpen positioning and accelerate growth in competitive markets.

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SPEAKER & MODERATOR

Sonja brings her expertise in MACH, composable tech, and women in tech to the stage.

Whether as a speaker, panelist, or moderator, Sonja engages audiences with insights that drive innovation, leadership, and growth in the tech industry.

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